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A Handbook of Persuasive Tactics: A Practical Language Guide by Joan Mulholland PDF

By Joan Mulholland

ISBN-10: 0203306392

ISBN-13: 9780203306390

ISBN-10: 0203420764

ISBN-13: 9780203420768

ISBN-10: 0415089301

ISBN-13: 9780415089302

The guide of Persuasive strategies offers in a transparent and concise demeanour a few three hundred innovations of persuasion derived from study findings in communique, linguistics, pragmatics and similar fields. incorporated are such strategies as cross-referencing, analogy, argument presentation, and humor. The booklet is hassle-free and comprises an index which lists the persuasive initiatives communicators may need to accomplish, comparable to surroundings the schedule, averting a subject matter or conceding some degree.

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Extra resources for A Handbook of Persuasive Tactics: A Practical Language Guide

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Already holds the desired attitude, and suggest that since the two resemble each other, they should be accepted in the same way. Analogy can fail if A. does not think that there is enough similarity between the two matters. 1 If, for example, C. wanted to show how John Smith is clumsy in personal relations with his colleagues, it could be done by analogy. ’s mind a whole set of behaviors—the equivalent of a bull breaking things and spoiling things in the china shop—and make A. see John Smith as like the bull.

3 To be absolutely frank, I would have to say that I found your play boring. Ex. 4 I suppose we ought to be pleased that things are not worse. Ex. 5 It was, I believe, his first film. Equally, one can delete such clauses if it is important to conceal an attitude. Persuasive value The comments which are added can perform quite different roles, though they all make it clear to A. how C. regards the material. In Ex. 1, C. says that the loss made matters worse. Since any loss of this kind would be bad, and A.

The following examples show how selecting different modes of tentativeness can vary the strength of an accusation, beginning with the weakest version. 1 Allow that there may be no fault, and so provide a loophole in case withdrawal of the accusation is necessary: Ex. 1 I notice there’s no sign of your report yet. e. there may be some problem in report delivery or it may be that you have not done it—if the first is true, no accusation would follow). 2 Do not directly name the accused: Ex. 2 Someone has left the door open 3 Be non-specific about the nature of the fault: Ex.

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A Handbook of Persuasive Tactics: A Practical Language Guide by Joan Mulholland


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