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And Then There's This: How Stories Live and Die in Viral - download pdf or read online

By Bill Wasik

ISBN-10: 0670020842

ISBN-13: 9780670020843

Breaking information, clean gossip, tiny scandals, trumped-up crises-every day we're distracted by means of a tradition that jewelry our doorbell and runs away. tales unfold wildly and die out in mere days, to get replaced via nonetheless extra tales with ever shorter lifestyles spans. throughout the net the inside track cycle has been set spinning even quicker now that each one people can subscribe to the fray: an individual on a working laptop or computer can unfold a narrative virtually as simply as The manhattan Times, CNN, or People. As media amateurs develop their viewers, they discover ways to imagine just like the professionals, utilizing the considerable info that the net offers-hit counters, such a lot e-mailed lists, YouTube perspectives, obtain tallies-to hone their very own experiments in viral blowup.

And Then There's This is invoice Wasik's trip alongside the unexplored frontier of the twenty-first century's rambunctious new-media tradition. He covers this global partly as a journalist, following "buzz bands" as they upward push and fall within the on-line song scene, vacationing with viral agents and political trendsetters and on-line provocateurs. yet he additionally wades in as a player, carrying out his personal hilarious experiments: an electronic mail fad (which became the global "flash mob" sensation), a viral web site in a month-long festival, a pretend weblog that makes an attempt to create "antibuzz," and extra. He doesn't continually get the implications he anticipated, yet he attempts to make feel of his information by way of surveying what genuine social technological know-how experiments have taught us in regards to the results of distraction, stimulation, and crowd habit at the human brain. half file, half memoir, half manifesto, half deconstruction of a decade, And Then There's This captures higher than the other e-book the way in which know-how is altering our culture.

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These were incredible journeys of courage and resourcefulness, overcoming tremendous obstacles with very primitive tools. This audacious conquest and colonization began from the tropical grassland of Kenya. They had to cross the Red Sea either in the south near Yemen, or at the north near Suez. In either case, there were more than 1000 miles of desert before reaching the temperate grassland of the Fertile Crescent. What were their motivations to undertake such a journey, leaving comfortable grasslands to enter hostile deserts, meeting the challenge of finding food and water, shelter from the scorching sun, and avoiding new and unfamiliar dangers?

Fertilizers are essential for the growth of food, and there is a limited supply in nature. 5 billion people, as there was a limit to naturally available fixed nitrogen for the growth of plants. 5 billion people. The burning Arabian Desert is one of the most barren places on earth, but oil drilling changed it into one of the wealthiest communities on earth. Flat low land is ideal for growing rice in flooded paddies, but not the mountainous regions of Asia. New flat lands were created by the construction of terrace farms that march up the steep mountains.

The Polynesians started from Southeast Asia for Fiji, and reached New Guinea (5 S), which formed their base to reach Samoa around 1600 BCE, then Tahiti (18 S) around 300 BCE, Hawaii (20 N) around 500, New Zealand (40 S) in 850, and Easter Island (27 S) between 500 and 1200. The distance from Tahiti to Hawaii is 4500 km, and they traveled in the sailing outrigger canoes that were open to wind and storms. We do not know how they navigated without charts or compasses in an alien ocean. There are not even any fixed stars in that area to serve as reference points, as Polaris is not visible south of the equator and the Southern Cross is not visible north of the equator.

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And Then There's This: How Stories Live and Die in Viral Culture by Bill Wasik


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